Cassandra Schaeg is the CEO and Founder of SIP Wine & Beer in Escondido. Located 20 minutes north of San Diego, SIP Wine & Beer is a tasting room showcasing wines and beers local and abroad. Born in Philadelphia and raised in Temecula California’s wine country, Cassandra’s passion for quality wines and community togetherness were the motivating factors behind opening SIP. Through community support and economic contributions, SIP Wine & Beer has been pivotal in the efforts to revitalize Escondido’s Historic Downtown District.

Transitioning from Corporate America to entrepreneurship came with its challenges, but Cassandra’s desire to remove the complexity of wine came to life in a growing community known for its expanding wine presence.

SIP’s ambiance attracts both novice and experienced wine and beer lovers to SIP. CONNECT. SHARE!

Our movement:

*Brings people together to SIP our selection of wine and beer

*CONNECT with the community to create a platform of expression and storytelling

*SHARE and exchange knowledge through events and classes

Within its third year of operation, SIP Wine & Beer has gained distinction and traction as a premier tasting room in San Diego County. Cassandra has succeeded in growing SIP’s brand, which include offering a notable wine and beer selection, hosting private events, wine club membership, and orchestrating wine educational classes.

Expansion of the SIP.CONNECT. SHARE movement continues with the launch of WineVersations, a series that will transform the lens of traditional storytelling with poignant figures in politics, entrepreneurship, education, and social justice. As we work diligently to scale SIP Wine & Beer, we will stay true to our mission of making wine and beer simple and fun one SIP at a time.