Since 2015, SIP Wine & Beer has been the hub for community, culture, and conversation. Founded by Cassandra Schaeg, SIP was created to be a space for diverse innovators and unique brands to thrive and inspire. With SIP's expansion in the San Diego International Airport, its mission continues, reaching millions of travelers.

As we celebrate ten years in business, our growth is attributed to intention, heart, and you. Our commitment and purpose are clear. Diverse businesses are vital. It is up to us to celebrate, advocate, and be intentional to ensure the stories of diverse innovators in food, beverage, and entrepreneurship are cemented in history.

Through curated experiences and the "SIP With Purpose" initiative, we will continue to bring people together. Thank you for being on this journey, and the best is yet to come.

Cheers,

Cassandra Schaeg

Founder & CEO